6. How You Can Access, Update, Correct or Delete Your Personal Data. You can request access to some of your Personal Data being stored by us. You can also ask us to correct, update or delete any inaccurate Personal Data that we process about them. If you are a registered User, you can exercise these rights by logging in and visiting the My Account page. Both registered and unregistered Users may also exercise these rights by contacting us directly by email or at the address specified below. If a Consumer initiates a data deletion request, HigH Sport is authorised to delete or anonymize Personal Data of the requesting Consumer from the Services even if that means removing its availability to the Organiser through the Services. However, if you are a Consumer, you understand that even if HigH Sport deletes or anonymizes your Personal Data upon your request or pursuant to this Policy, your Personal Data may still be available in the Organiser's own databases if transmitted to the Organiser prior to HigH Sport receiving or taking action on any deletion or anonymization activity. We will consider and respond to all requests in accordance with applicable law. 7. How Long We Retain Your Personal Data. We may retain your Personal Data so long as you are registered to use the Services, unless such retention conflicts with the requirements of PCI DSS and/or GDPR standards. You may close your account by contacting us. However, we may retain Personal Data for an additional period as is permitted or required under applicable laws. Even if we delete your Personal Data it may persist on backup or archival media for an additional period of time for legal, tax or regulatory reasons or for legitimate and lawful business purposes.
EU - US Privacy Shield For Personal Data we receive from the EEA, HigH Sport has certified its compliance to the EU-US Privacy Shield as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from the European Union countries. We have certified that we adhere to the Privacy Shield principles of Notice, Choice, Accountability for Onward Transfers, Security, Data Integrity & Purpose Limitation, Access and Recourse, Enforcement & Liability when processing Personal Data from the EEA in the United States. Though the EU US Privacy Shield Framework has virtually been invalidated by the Court of Justice of the European Union, we continue to participate in the Privacy Shield framework to demonstrate our commitment to protect personal information in accordance with a set of privacy principles with meaningful protections and recourse for EU citizens. We continue to hold ourselves accountable to the promises made under the Privacy Shield, at a minimum.